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Apple has launched advanced security features to protect users' data

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 Apple on Wednesday announced three advanced security features it says focus on protecting users' data in the cloud from threats, a new effort to give users stronger ways to protect their data.



The American tech giant said in its blog that the three features include: iMessage Contact Key Verification, Security Keys for Apple ID, and Advanced Data Protection for iCloud. ].


Apple explained that by using the Call Key Verification feature in iMessage, users can verify that they are only communicating with the people they want, and with the Apple ID Security Key feature, they can choose to require a physical security key to sign in with an Apple account.


iMessage Contact Key Verification

With iCloud Advanced Data Protection, which uses end-to-end encryption to provide the highest level of security for Apple Cloud data, users can choose to protect the iCloud data that matters most, including: iCloud backups, photos, notes, and more.


As threats to user data become more sophisticated, Apple said the new features join a host of other protections that make its products some of the most secure on the market, starting with those built right into custom chip security with better hardware and data encryption. In addition to the functions of the lock mode, which provides an optional highest level of security for users such as: journalists, human rights activists and diplomats.


“At Apple, our commitment to providing our users with the best data security in the world is unwavering,” said Craig Federighi, Apple's senior vice president of Software Engineering. We constantly identify and mitigate new threats to their personal data on devices and in the cloud. "


"Our security team has worked tirelessly to preserve our users' data, and with iMessage Call Key Verification, Security Key, and iCloud Advanced Data Protection, users will have three powerful new tools to further protect their most sensitive data and communications."


Apple says the Call Key Verification feature will be available globally in 2023, while the Secure Key feature will be available globally in early 2023. Advanced data protection features in iCloud are available to Apple Beta members in the program in the US starting today. That would be It will be available to US users by the end of this year. It will be available to the rest of the world in early 2023.


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